eBook

Six Steps to Sourcing Enrichment Data

Read this eBook to learn the six steps to successfully sourcing third-party enrichment data for your business.

Introduction

Data is the driving force behind business today. On their own, companies generate vast quantities of data — called first-party data — about their customers and their operations. But businesses also depend on external third-party data to learn more about their customers so they can create rich omnichannel marketing campaigns and help sellers take the next best action. Or, for example, they use external data to help evaluate business risk, ensure compliance, make informed planning decisions, or select the right location for stores, restaurants, and infrastructure.

The uses of enrichment data are virtually unlimited. The challenge is finding the right data and data sources for meeting your business goals. Whether you are using third-party data for business intelligence dashboards, problem-solving, and analytics, or AI/ML applications, your results will depend on the quality of the data you use. In this eBook, we cover the six steps to successfully sourcing third-party enrichment data for your business:

Understand the use case for the data
Determine what data you will need
Identify potential data sources
Evaluate your top candidates
Understand terms and conditions
Consider data delivery methods

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