Easier, faster data enrichment: Location insights for the cloud

Cloud-Native invites Big Data opportunities.  More information can mean more answers, more value, and more opportunities. It can also mean more unanswered questions.

Due in part to better data-capture processes, the rapid growth of cloud transformation projects features more detailed customer information, interactions, and location-specific information than ever. Mobile apps, geotags, and smart sensors generate millions of new data points every hour, each featuring a location component. Yet, most firms have trouble extracting value from the location data they collect. Studies show that up to 73 percent of this data goes unused in day-to-day analytics and Business Intelligence.

Organizations need to turn those transactions, data points, and locations into a competitive edge. But how? To make sense of the volumes of business data, location provides a consistent and common thread to connect data across an organization. Using location, companies are able to understand and organize data in a way that moves them to contextualized knowledge, automation, and better decision-making at all levels and at scale.

Read on to learn how the right tools will help you reach business decisions sooner, with greater insight and clearer vision with location intelligence for the cloud.