Buying, managing, and governing data: a 6-step guide for the Tech driven real estate companies

Data powers innovative real estate

Emerging technologies present real estate companies with new opportunities. Analytics-powered business insights. Virtual neighborhood tours. Online tenant screenings and improved property valuations. These and other cutting-edge capabilities help the PropTech industry expand, increase profits, and better accommodate both customers and employees.

But these technologies are only as good as the massive datasets that underpin them. To make the most of technological innovations, PropTech companies need data that is clean and accurate, organized for deep insight, and appropriately governed.

How can your company ensure that data investments support new technologies? Read on and consider these six steps.