Analyst report

Location Intelligence: The data-driven paradigm shift

Devices such as mobile phones, wearables, embedded sensors and connected cars are generating more valuable location data than ever before. Organizations are taking note, recognizing new and innovative ways to use data to deliver personalized services, identify business opportunities and quantify risk.

By leveraging location intelligence, organizations can optimize customer experiences, “ultimately deliver[ing] the best possible experiences continually—at scales that can differentiate the business from its competitors,” according to a recent Forrester report, The Forrester Wave™: Location Intelligence Platforms, Q4 2018.

Location intelligence - the data-driven paradigm shift