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The Data Differentiator - How Improving Data Quality Improves Business

How improving data quality is a critical differentiator to business success

As businesses attempt to prepare for transformational technologies like autonomous vehicles, artificial intelligence, and the Internet of Things (IoT), many find themselves grappling with the complexities of data and analytics. The role data plays in enabling these future technologies is critical—but can be undermined when businesses do not make data quality a priority.

The challenges posed by improving data quality can be daunting, but the costs of doing nothing are high. Gartner measures the average financial impact of poor data on businesses at $9.7 million per year. These costs, however, are not solely financial; businesses can see loss of reputation, missed opportunities and higher-risk decision making because of low confidence in data.

Download the full Forbes Insights report to learn how data quality is the data differentiator, including how to bring outside data in and choose a data partner.

Forbes Insights The Data Differentiator
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