What is geocoding?
Geocoding is the process of translating a physical address into a geographical location typically involving latitude and longitude. For businesses, this provides detailed address information for targeted mailings and timely deliveries.
Geocoding uses the Geographical Information System (GIS) to convert a street address or zip code and into location data using a geocoder, or geocoding software.
Determining accurate location
It is vital for businesses to know exact geographical locations of customers and entities within their domain as well as to be discoverable via internet search databases as well as basic user interactions (GPS, mobile apps, etc.).
Accurate, precise location data also eliminates many shipping errors. There are many stops and transactions that rely on GPS coordination throughout the business day; ensuring accuracy via the GIS is important for cutting down the number of mistakes in these processes.
Protection and fraud prevention
Geocoding also works to protect customers. If a transaction taking place in Ecuador involves the card of a customer with an Oklahoma postal address, geocoding works to pinpoint this purchase location in real time and alert the relevant parties that something may be amiss.
Customer base identification
Geocoding also helps determine the geographical area of a customer base with real-time data analytics. By sorting the locations of customers in an accessible database, a business can easily determine where its customer base is shifting to, and what steps need to be taken to account for this shift.
How Precisely can help
Spectrum Global Geocoding helps you organize, locate, and geo-enrich address data on a global scale for a deeper understanding of customers, properties, businesses, and competitive landscapes.