World Points of Interest – Premium – Consumer

The World Points of Interest Premium Consumer dataset provides location and detailed company information for a diverse set of consumer-focused retail and service businesses, leisure, landmark, and geographic features in more than 175 countries and territories around the world.

Where available, World Points of Interest – Premium – Consumer appends a unique identifier, the PreciselyID, to each addressable POI for streamlined data management and enrichment.

World Points of Interest Consumer - For Location-based Marketing


  • Gain valuable insight into businesses and brands to make better-informed business decisions regarding:
  • Risk analysis
  • Access to services or recreation facilities
  • Store location
  • Location-based marketing
  • Find my nearest searches


The hierarchical POI classification scheme ensures global consistency and ease of use. Access more than 19,000 business categories related to:

  • Transportation
  • Shopping
  • Education
  • Public utilities
  • Health
  • Sports
  • Government entities
  • Eating and drinking
  • Police, fire and hospitals
  • Commercial and retail banking
  • Accommodation
  • Recreation

POIs are identified by a unique and persistent reference number that provides consistency across releases. Each record contains 70 distinct attribute fields, including:

  • Unique record identifier
  • Postal address
  • Name
  • Name alias
  • Brand name
  • Telephone number
  • Fax number
  • Web address and email
  • Longitude and latitude (WGS 84 Datum)
  • Highest ranking manager
  • Standard Industry Classification code and descriptions
  • Revenue numbers
  • Domestic and global parent company names and contact information



  • Combines the best features from industry leading business and POI sources
  • Classified using both MiCode and Standard Industrial Classification (SIC) codes
  • Cross-referenced to create hierarchical relationships between related POIs
  • Enhanced brand name standardization identifies POIs with their common brand
  • Updated monthly to ensure the most current business and location data
  • A consistent data structure within countries and across international borders
  • Pipe delimited text file format provides for easy integration
  • Financial stress scores and delinquency scores available for the U.S. and Canada


Release schedule
Unit of sale

Contact a product
expert today

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.