PSYTE™ Geodemographic Segmentation
- PSYTE™ geodemographic segmentation data products provide an easy-to-understand classification of neighborhoods based on shared socioeconomic and lifestyle characteristics such as age, income, and education. They enable users to understand customers, discover new target markets, and personalize outreach with intuitive neighborhood segmentation based on hundreds of variables and simple labels like “Metropolitan Young Elite.” Precisely currently offers four PSYTE™ geodemographic data products: PSYTE™ US geodemographic data PSYTE™ Canada geodemographic data PSYTE™ UK geodemographic data PSYTE™ Australia geodemographic data
Coverage
- Australia
- Canada
- United Kingdom
- United States
Product Family
- Demographics
Usage
- Deepen existing customer relationships and gain new, ideal customers by providing targeted services and products that are relevant and timely
- Save time and money by more efficiently leveraging your resources with deep customer insights that enable you to easily reach the right audiences and enhance engagement
- Drive growth and increase revenue with more accurate decision-making, powered by a deeper level of context about the areas and demographics that are key for your business
Details
PSYTE™ geodemographic data products segment populations into lifestyle groups and distinct neighborhood type clusters, enabling users to easily harness comprehensive geodemographic data for the US, Canada, the UK, and Australia.
Several datasets also provide drill-down variables to further categorize populations across demographic and socio-economic themes. This provides users with the ability to easily tailor analyses with more granular information.
PSYTE™ US geodemographic data:
- 12 lifestyle groups
- 63 neighborhood types
- 7 drill-down variables
- Variables provide insights on properties, life stage, and income
PSYTE™ Canada geodemographic data:
- 9 lifestyle groups
- 48 neighborhood types
- 6 drill-down variables
- Variables provide insights on household income, official spoken language, and properties
PSYTE™ UK geodemographic data:
- 10 lifestyle groups
- 40 neighborhood types
PSYTE™ Australia geodemographic data:
- 10 lifestyle groups
- 40 neighborhood types
- 1 drill-down variable
- Variable provides details on urban/rural location classification
Specifications
- Update Frequency
- Annually (U.S.), Biennially
- Coverage
- United States, Canada, Australia, United Kingdom
- Unit of Sale
- Country
