CAMEO

CAMEO is a geodemographic dataset that includes several different consumer segmentation models. These models measure consumer income and lifestyle levels to develop a grouped profile. The profiles can then be used to identify and market to like customers in other geographies.

CAMEO links address information to demographic, lifestyle and socioeconomic insight. This consumer segmentation system helps organizations understand who their customers are, where they live, and how they behave.

Benefits

  • Plan your marketing activity based on authoritative data:
  • Improve customer acquisition rates
  • Identify cross-sell opportunities and increase retention
  • Inform communication strategies
  • Get a clearer picture of online and offline customers
  • Understand the makeup of retail catchments
  • Identify new store locations
  • Benchmark performance

Details

CAMEO segmentation tools divide consumers into groups of individuals that are similar in specific ways, using real-life information such as:
  • Age
  • Marital status
  • Affluence
  • Income
  • Occupation
  • Property characteristics
  • Purchasing behavior
  • Educational attainment
  • Vehicle ownership
  • Presence of children
  • Urban/rural location
  • Ethnicity
  • Attitudes and motivations
  • Financial products
  • Commuter patterns
  • Channel preference

Features

  • Provides segmentation coverage for 37 countries
  • Available in group, category, and international classification code
  • Includes analysis variables that describe key demographic components
  • Suitable for both location intelligence and customer insight applications
  • Updated regularly to ensure timeliness and relevance

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Specifications

Coverage
Global
Release schedule
Annually
Unit of sale
Country

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