Designated Market Areas (DMA®)

  • Designated Market Area (DMA®) definitions are licensed from Nielsen and delineate the geographic boundaries of over 200 distinctive regions to assess TV penetration of audience counts within the U.S. for a viewership year. DMA® is a registered service mark of the Nielsen company. Used under License. The DMA® code is created using Nielsen’s assignment of a 3-digit number for identification and processing purposes.

Coverage

  • United States

Product Family

  • Boundaries
Precisely's Designated Market Areas dataset includes Nielsen DMA maps of boundaries and Nielsen DMA codes for all 50 U.S. states

Usage

  • Use standardized market areas to organize and compare performance across regions
  • Analyze differences in customer behavior and demand with distinct market areas
  • Allocate investments and operations by understanding relative size and market activity
  • Refine service and sales regions with stable audience boundaries

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Details

The Designated Market Areas(DMA®) definitions dataset includes:

  • DMA® boundary data
  • DMA®point (inventory) data
  • DMA® name and 3-digit code
  • Total area of each DMA® (in square miles)
  • Over 200 distinctive DMA® definitions within the U.S. including Hawaii and Alaska

Specifications

  • Update Frequency
  • Annually
  • Coverage
  • United States
  • Unit of Sale
  • Country

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