Designated Market Areas (DMA®)
Designated Market Area (DMA®) definitions are licensed from Nielsen and delineate the geographic boundaries of over 200 distinctive regions to assess TV penetration of audience counts within the U.S. for a viewership year. DMA® is a registered service mark of the Nielsen company. Used under License. The DMA® code is created using Nielsen’s assignment of a 3-digit number for identification and processing purposes.
Details:
The Designated Market Area (DMA®) definitions dataset includes:
- DMA® boundary data
- DMA® point (inventory) data
- DMA® name and 3-digit code
- Total area of each DMA® (in square miles)
- Over 200 distinctive DMA® within U.S. including Hawaii and Alaska
Usage:
- Use standardized market areas to organize and compare performance across regions
- Analyze differences in customer behavior and demand with distinct market areas
- Allocate investments and operations by understanding relative size and market activity
- Refine service and sales regions with stable audience boundaries
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Specifications
Updated:
Annually
Coverage:
United States
Unit of Sale:
Country