Let’s Talk Real Estate Data
The real estate industry has experienced massive innovation and transformation over the past two decades, most of which has been driven by the internet and associated communications technologies. Today, data is the great driver of innovation, but to be successful, you need real estate data you can fully trust. Historically, many companies have relied on […]
Transform Context into Intelligence in the PropTech Industry
PropTech is a broad set of tools real estate experts use to optimize how people buy, sell, research, market, and manage a property. At it’s core, PropTech is a key alignment of technology and properties. Think online search portals for residential real estate, online mortgage originators, or a vacation home rental managed through an application […]
Real Estate Companies: 6-steps for Buying, Managing and Governing Your Data
Data is driving innovation across virtually every industry. That includes real estate, where data-driven real estate or PropTech is focused on saving time, lowering costs, reducing risk, and helping investors to identify new opportunities using real estate technology. Virtual neighborhood tours are changing the way realtors engage with buyers and sellers. Online tenant screenings are […]
Why Real Estate Search and Valuation Companies Rely on Location Data
Success in real estate is driven by a keen understanding of market dynamics. Historically, that has required a very high level of commitment in the local market. It has meant staying close to the action, asking a lot of questions, and collecting detailed information on what’s happening in and around a specific property or neighborhood. […]
3 Use Cases for Enriched Data
Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business leaders to glean valuable insights from the information stored in their ERP systems, marketing automation databases, and website analytics. The most powerful innovation is happening […]
Data-driven Real Estate
Data is at the heart of every real estate decision, whether you’re an investor or buyer. What makes a property unique is everything from the type of flooring to the township it sits in. According to a 2019 National Association of Realtors report, school quality is the fifth most important factor in the home buying process, […]