Geofencing vs. Beaconing

Geofencing vs. Beaconing

If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they enter a specific geographic area. Location-based marketing is 20 times more effective than generic banner ads. The numbers back this up. Mobile advertising significantly boosts open […]

The Wonderful World of POI Data

The Wonderful World of POI

Points of Interest (POI) are being applied to address so many problems it’s hard to keep track of them all. I feel like I learn of a new use case every time I meet clients – surprising things we’ve never thought about. Site selection, or deciding where to put a store or facility, is one […]