Location Brings Context for Improved AI-Powered Analytics

In recent years, two important technology trends have converged: big data analytics and location intelligence. Big banks, telecommunications companies, global retailers, insurance companies, and healthcare organizations have all tapped into this combination of big data and location to gain new insights into the customers and constituents they serve. As the technology becomes more pervasive and […]

Exploring the Role of Data in the Mortgage Industry

Big data and its corollaries – artificial intelligence (AI) and machine learning – are having a transformative effect on virtually every industry. As the volume of data collected by businesses, governments, and NGOs increases at a faster and faster rate, the accuracy of predictive insights produced by that data increases. A decade or two ago, […]

Combining Technology and Data for Maximum Location Insight

In the latest edition of The Forrester Wave™:  Location Intelligence Platforms, Q2 2020 which Forrester released on June 23, we were thrilled to see that Precisely (formerly Syncsort) was recognized as a leader. Our top marks in strategy and product vision indicate the importance that location context has for companies looking to derive maximum value […]

What Craft Beer Taught Me About Location Data

I have your attention now, don’t I? No, this isn’t where I stop talking about craft beer. It is in fact when I start talking about the importance of location data to the craft beer business strategy. The Queensland Government in Australia has developed a data driven strategy for increasing the number of craft breweries. […]

How Location Data Facilitates Faster COVID-19 Response

The use of location data has exploded in recent years. Government entities, including most local governments, have made extensive use of Geographic Information Systems (GIS) data to map addresses for emergency services, transportation planning, property tax records, and much more. For years, social service agencies have been using location data to better understand where vulnerable […]

3 Benefits of Layering Datasets for Complex Insights

Modern data analytics tools make it possible to apply context to data in a myriad of distinct ways. Historically, data analysts have aggregated consumers into broadly defined groups. Nielsen Media Research, for example, provides rating information for people from the ages of 13 to 17, 18 to 24, 25 to 34, and so on. This […]