Take Digital Marketing to the Next Level with Enriched Demographic Data
Companies that excel at targeted messaging will generally outperform their peers both in terms of revenue growth and customer loyalty. Digital marketing is ideally suited for precise targeting and rapid feedback, provided that business users have access to the detailed demographic and geospatial data they need. Most businesses do not tap into the full potential […]
The Most Magical Time of the Year….? All Santa needs is Data Integrity!
Have you ever thought about the logistics involved in delivering gifts to children all around the world….in one night?? Put yourself in Santa’s shoes…..you receive millions, potentially billions, of requests for gifts from children all over the world via letter, text, WhatsApp, email, and so on. And in multiple languages too! You need to collate […]
Black Friday 2023 Insights
Classic Black Friday categories like Electronics, Sporting Goods, and Department Stores enjoyed a major traffic boost on the shopping holiday, but the retail category didn’t see much lift over last year’s traffic. Increased availability of online promotions and products throughout the holiday season led to more patient shopping behaviors. Set the Stage Black Friday is […]
Use Data Enrichment to Supercharge AI
AI transforms how we interact with technology, make decisions, and solve complex problems. It has been at the heart of many innovations over the past two years, powering everything from the chatbots that enhance our customer experiences to the predictive analytics engines that help us make financial decisions. What defines a successful AI initiative, and […]
Propel Telecom Growth with Location-Based Context
Telecom providers invest heavily in infrastructure, so it’s vital that they optimize those investments by using an intelligent planning process. That means making data-driven decisions based on rich, contextual, location-based data. Is your company making the right investments in infrastructure? That depends on the answers to three questions: Are you building in the right place? Are […]
Use Location Intelligence for Better Site Selection and Property Investment
There’s an old saying that the three things that matter most in selecting a property are location, location, and location. What are all the factors that really affect site-selection? Location Intelligence site selection can help you better understand everything from consumer behavior to geological information about a particular location. For businesses, the site selection process […]
Achieving Insights By Simplifying Data Validation and Enrichment
A large procurement services company was struggling with inaccurate and incomplete master data because its internal systems were not connected to each other. In addition, routine errors and oversights resulted in poor data quality overall. The lack of information organization made maintaining or enhancing the data difficult. Consequently, the company was forced to make decisions […]
Precisely Customer Voices at Trust ’23
The annual Precisely Data Integrity Summit, Trust ’23, was another amazing success that virtually brought together thousands of data professionals worldwide. Over the course of two days, attendees gained knowledge and inspiration for their own data integrity journeys – and they heard real-world results and insights directly from their peers. Here’s a recap of what […]
Simplify Data Interoperability and Enrichment with Geo Addressing and the PreciselyID
Know Before You Go – Trust ’23: the Precisely Data Integrity Summit
Learn more The countdown is on to Trust ’23: the Precisely Data Integrity Summit! We recently announced the details of our annual virtual event, and we’re thrilled to once again bring together thousands of data professionals worldwide for two days of knowledge, insights, and inspiration for your data integrity journey. And, we’ll share how […]
The Role of Location Data in Wildfire Risk Assessment
Wildfires have been prominent in the news lately. The 2020 California wildfire season was a record-setting year. By year end, 9,917 fires had burned over 4.2 million acres, making 2020 the largest wildfire season recorded in California’s modern history. The length of fire season is estimated to have increased by 75 days across the Sierras. Insurers […]
Why Data Quality and Enrichment Are Critical to Claims Management Digital Transformation
Digital transformation is a business imperative for every industry, especially insurance. That’s why more insurance companies are now turning to innovations like robotic process automation (RPA) and others. And when done right, you can see why these investments are worth it. They accelerate the digital transformation of claims management, which in turn … optimizes agent […]