Must-Know Data Integrity Trends for 2025
2025 Planning Insights: Data Enrichment and Location Intelligence Emerge
The 2025 Outlook: Data Integrity Trends and Insights report is here! Precisely was proud to partner once again with Drexel University’s LeBow College of Business on this report, which is filled with actionable strategic insights from over 550 leading data and analytics professionals worldwide – and it’s going to be an essential resource as you plan your […]
Maximizing Your Data’s Potential: Best Practices for Streamlining Data Enrichment
Key Takeaways: Data enrichment is the process of appending your first-party data with contextually rich third-party data, enabling you to make more data-driven decisions. Traditionally, data enrichment can be lengthy and expensive, but implementing best practices for evaluating datasets and working with a data provider that offers data delivery options fit for your needs can […]
Your Guide to Accurate, Reliable AI/ML – Powered by Data Enrichment
Key Takeaways: Data enrichment is the process of appending your internal data with relevant context from additional sources – enhancing your data’s quality and value. Data enrichment improves your AI/ML outcomes: boosting accuracy, performance, and utility across all applications throughout your business. Overall business benefits of powering your AI/ML initiatives with data enrichment include reduced […]
5 Data Quality Best Practices
How to Power Successful AI Projects with Trusted Data
Key Takeaways: Trusted AI requires data integrity. For AI-ready data, focus on comprehensive data integration, data quality and governance, and data enrichment. A structured, business-first approach to AI is essential. Start with clear business use cases and ensure collaboration between business and IT teams for the greatest impact. Building data literacy across your organization empowers […]
The Power of Place: Using Location Data to Enhance Your Branch and ATM Strategy
Over the past century, how consumers engage with physical bank branches has changed. In today’s digital-first economy, allowing customers to interact through their preferred channel is increasingly important. While many consumers now favor digital channels, access to cash and face-to-face services remains significant for various demographics. This makes it vital for banks and other financial […]
Ensure a Smarter Tomorrow by Unlocking Efficiency With Your Address Data Today
Virtually every business on the planet captures and stores address information. Ostensibly this data enables you to ship items or send mail to customers and prospects, to correspond with suppliers, and to communicate with a network of distributors or other partners. But address information provides so much more than that. When you know where your […]
New Year’s Resolutions and Gym Deals: A Catalyst for Changing Consumer Behavior
Consumers kick-started the year by building more health-focused habits, with nearly a 5% increase in visits to gyms and grocery stores, while interest in less healthy options like convenience stores and fast-food chains dropped significantly. Set the Stage The beginning of the New Year has always been used as an opportunity to make lifestyle changes, […]
B2B Data Enrichment for Beginners
Your competitors use data to target your customers, discover unmet needs, and explore new markets. If you’re not using data to your advantage, you risk falling behind the rest of the pack. In a 2023 survey conducted by Gartner, customer service and support leaders cited customer data and analytics as a top priority for achieving […]
Why Data without Context Lacks Integrity
You’re likely familiar with the oath witnesses must take to tell “the truth, the whole truth, and nothing but the truth.” It’s clear why “the whole truth” is included in that promise. When someone gives you only part of the story, it can distort your understanding of the facts. At best, you get an incomplete […]
Location Intelligence Trends for 2024
As companies strive to make the most of their data and advanced analytics, front runners are discovering the unique value of physical location. Virtually every data point available has some kind of location component attached to it. Business customers typically have a physical presence that takes the form of office space, retail locations, warehouses, or […]