Geocoding Best Practices: Sophisticated Matching + Quality Data = Superior Results
We know that you struggle to trust your data for business decision making and that achieving data integrity – data with accuracy, consistency, and context – is a business imperative for organizations. That is why you need to gain insights based on location.
It’s tempting to think of geocoding as a simple conversion process of inputting a street address and receiving coordinates in return. In reality, geocoding is a complex process with many potential pitfalls. If you are unaware of these, you may generate inaccurate geocodes and not even realize they are wrong. This could have a major impact on your business outcomes.
Geocoding provides the greatest lift to your business strategy when you can trust the results and operationalize your addresses.
In this on-demand webinar, geocoding expert, Darby McMillen discusses how properly cleansing, standardizing, and validating an address ensures your data can be trusted to be accurately located and enriched with the information you need to make critical decisions.