Precisely Spectrum Customer 360
The most critical customer insights are hiding in your data. Unlock greater value with a true 360° view.
Better decisions depend on a single view
There’s much more you can learn about your customers. The basics sound easy: Name, address, account numbers. Yet, sometimes, getting that right is a challenge. A complete single view offers more. What they buy. How they shop. Where they spend their time. What they value.
Sadly, most organizations can’t capitalize on the deluge of data that’s available today. It’s time to crush data barriers, connect hard-to-access information and share it across your entire business. Finally, a fully integrated 360° view is within your grasp. Accurate, enriched and accessible, Spectrum delivers the singular Customer 360° view you require – when and where you need it.
The Customer 360° view you need, when and where you need it Integrating data technology is a major challenge When critical information isn’t connected and available to decision makers, you miss important strategic opportunities.
An organization that can’t control its data simply can’t control its business
Change is a constant battle. It’s not easy to hit a moving target. Place names, street names and people are constantly changing. People get married, divorced, change names and some die.
The challenges don’t stop there. With the explosion of social media, people interact with your business across more channels and locations, and some even connect through more than one channel at the same time. Without the right tools, you’ll never gain insights based on the most accurate, precise and up-to-date data.
Traditional Master Data Management projects can take years to implement. By the time they’re ready, business needs have changed. Fortunately, there’s a better way.