The Hidden Data Lake Issue That is Hiding in Plain Sight

No, it’s not a myth like Nessie the Loch Ness monster.

But it’s a pervasive problem that can no longer be ignored.

Running away from any problem only increases the distance from the solution.

The easiest way to escape from the problem is to solve it.

And Gartner agrees

And Gartner agrees

“Data lakes therefore carry substantial risks. The most important is the inability to determine data quality...”

Here are 3 reasons why this problem is so widespread

1. Lack of data governanceLimited control of what is ingested into data lake

2. Limited RulesWith no policy enforcement, data lakes lack visibility into metadata

3. Underutilized dataWhen users don’t trust the data, it goes unused


How Precisely works with big data

Ingest Validation

Ingest Validation
100% file monitoring to ensure data is on-time, accurate and of good quality

Data Quality Checks

Data Quality Checks
Profile, cleanse, and enrich data prior to applying analytics

Balancing and Reconciliation

Balancing and Reconciliation
Reconcile data between original sources and big data environment to ensure consistency


Apply machine learning to score data quality results and identify outliers

Ensure Trust

Ensure Trust
Ensure peace of mind that your analytical results are rock solid based on the confidence that your big data is clean

Effectively manage a successful M&A transaction

Management’s goal is to maximize use of their data lake investment to produce predictive analytical insights with high confidence

So what's the best way to improve your predictions? The best way to predict the future is to create it.

Here’s a simple way to start – ask yourself or your coworkers:

  • Do we have KPI’s on big data quality?
  • Do your users trust big data?
  • Is big data adoption slower than expected?


Big data quality is easier than you think

  • Precisely automates the process

Our data experience is legendary

Our data experience is legendary

In fact, we've been in the data business for more than 50 years

We build possibilities grounded in data

We are the architects behind the accuracy and consistency of your data. Our approach gives you the confidence and context to reach beyond today’s performance. We move and help process data with integrity, giving tomorrow’s market leaders the ability to make better decisions and, ultimately, build new possibilities. With unmatched expertise across data domains, disciplines and platforms, we equip you with high quality, enriched insights that fuel innovation and power decision-making at scale. Simply put, we build trust in your data.

And Precisely Data360 connects meaning, quality, insights and business value to your big data

Integrated self-service

Accelerate time to results


That fixes data quality issues and improves time to analytical insights