Real Estate Websites Enhance User Experience with Data for Interactive Map-Based Visualization
For modern real estate businesses, data is a competitive differentiator. Agents and brokerages need to support homebuyers’ decisions by offering information about everything from school catchment areas to neighborhood lifestyle characteristics. One firm that develops real estate websites partnered with Precisely to incorporate neighborhood, subdivision, school and demographic data into the online maps featured on the sites it provides. By giving homebuyers more detailed information, with data for interactive map-based visualization, the brokerages that use this firm’s services are improving their chances of success.
Real estate is a high-stakes business, in terms of both dollar value and impact on people’s lives. Individuals’ homebuying decisions may affect their children’s educational opportunities, proximity to social networks, access to parks or nightlife, and many other facets of their day-to-day experience. The more they know going into a real estate transaction, the better. Successful real estate professionals know that offering homebuyers as much information as they can about a home’s location is critical.
One growing technology company that specializes in providing websites to small and midsize brokerages understands that location data is a competitive differentiator in this market. The website developer was looking to improve the level of available detail within the sites it produces. It wanted the ability to illustrate on a map which neighborhood boundary a particular home falls into, identify which schools it is assigned, estimate commute times and offer other similar facts. To do so, it needed a location data partner.
The technology company was impressed with the quality and specificity of Precisely data. As a starting point, the company licensed 5-Digit ZIP Codes, which is updated quarterly, to ensure that the most accurate zip code maps are always available via its websites.
In addition, the technology firm selected Neighborhood Boundaries, which provides accurate, polygonal data for approximately 100,000 neighborhoods in over 925 metros across 83 countries worldwide; School Boundaries, which defines local schools’ catchment areas; and Context Demographics, which adds population numbers and demographic details to supplement their other data. The real estate website was able to enhance user experience with data for interactive map-based visualization.