Customer Story

Healthcare Network Applies Location Intelligence to Meet Community Needs

Location intelligence is focused on quality, affordable care, which meets community needs

This case study is based on a leading healthcare network which serves more than 100 Northern California communities through dozens of hospitals and health care facilities, staffed by more than 50,000 doctors, nurses, clinicians and other employees. The organization is committed to providing patients with the safest, highest quality, accessible and affordable care. From 2000 to 2013, it invested more than $10 billion on advanced patient care technology and on facility construction necessary to meet the needs of its communities. But, now it needs advanced location intelligence, which meets community needs.

The healthcare network has made a commitment to operate more efficiently, improve customer service and make health care more affordable for their patients; part of that goal included reducing overall expenditures by optimizing care in the context of patient demand. More specifically, they needed to use visual analysis to identify areas of high patient density as compared to resource density, to collaborate with other organizations to expand the health care system network and to locate high densities of patients with a particular condition or disorder.

While the health care system did have a mapping program in use, employees — especially casual and occasional users — found it difficult to use. Output looked less than professional — a significant problem because the organizations’ analyses is often used for government reporting and educational purposes. Collaboration capabilities were limited.

The healthcare network turned to Precisely for help with its geocoding and mapping efforts. Precisely deployed a solution that unites two pieces of Precisely software, Spectrum Spatial Insights and Point Level Geocoding.

Spectrum Spatial Insights is used for data visualization, market assessment and site analysis. It aids users in better understanding both general demographic and patient-specific data. The application’s web-based platform, data repository and reporting tools centralize and store demographic, patient, competition and segmentation information for use throughout the organization.

Spectrum Spatial with Point Level Geocoding provides them with detailed data down to the address level. It can help the organization determine areas for expansion by analyzing opportunities and competitive intensity around potential sites while also helping to determine geographical gaps in health care coverage in the network’s operating region. Data is easily imported or exported via reporting tools and a management interface.