Global CPG Company’s Digital Self Service Makes Paying for its Products as Enjoyable as Consuming Them
In the ultra-competitive consumer packaged goods (CPG) industry, even the most successful companies must stay on their toes. Every aspect of business activity, from product labeling to payment processing, ripples through the organization, affecting both its brand image and its bottom line. That’s why a CPG leader jumped on an opportunity to redesign its payment portal to better serve its retailers and distributors and drive a more positive user experience.
As a large manufacturer and distributor of food and beverages, the company sells its products through a multi-channel distribution network. It receives payment after delivery, either directly from retail stores or from its distributors, which supply restaurants, businesses, schools and other non-retail establishments. The company’s customers range widely in size and sophistication, but what they all need from their CPG supplier are clearly presented invoices, convenient payment options and efficient ways to resolve any payment disputes. Aiming to achieve a deeper and richer experience with all its customers while improving its cash flow, the company turned to digital self-service.
In creating the self-service portal, the company’s accounts receivable (AR) IT team wanted to give even the smallest businesses the sense that they were being treated as tier-one customers. They wanted the portal to be the epitome of convenience and flexibility, while making it as easy as possible for buyers to fulfill their payment obligations. Deciding to base the portal on proven off-the-shelf software, the IT team selected the Precisely EngageOne Digital Self Service solution.
The EngageOne solution comprises a suite of information, invoicing and payment software modules. The CPG company used the EngageOne Smart Bill and EngageOne Smart Pay modules. In addition to the customization capabilities within the EngageOne modules, the IT team took advantage of the software development kit to help create a fully branded user experience.
In creating the self-service portal, the company’s accounts receivable IT team wanted to give even the smallest customers the sense that they were being treated as tier-one customers.