Global CPG Company’s Digital Self Service Makes Paying for its Products as Enjoyable as Consuming Them
In the ultra-competitive consumer packaged goods (CPG) industry, even the most successful companies must stay on their toes. Every aspect of business activity, from product labeling to payment processing, ripples through the organization, affecting both its brand image and its bottom line. That’s why a CPG leader jumped on an opportunity to redesign its payment portal to better serve its retailers and distributors and drive a more positive user experience.
As a large manufacturer and distributor of food and beverages, the company sells its products through a multi-channel distribution network. It receives payment after delivery, either directly from retail stores or from its distributors, which supply restaurants, businesses, schools and other non-retail establishments. The company’s customers range widely in size and sophistication, but what they all need from their CPG supplier are clearly presented invoices, convenient payment options and efficient ways to resolve any payment disputes. Aiming to achieve a deeper and richer experience with all its customers while improving its cash flow, the company turned to digital self-service.