Digital graphics innovator uses location data to gain a picture-perfect customer view
This specialty art company wanted to grow sales by better marketing to repeat customers and leveraging demographic data to identify new prospects. The company conducted much of its business through third-party websites. It needed to consolidate and validate data from these disparate sources to gain an accurate single view of each customer.
The company had a large base of repeat customers who bought art through third-party retailers, often purchasing multiple copies of an item for shipment to different addresses. The art company ended up with a large number of duplicate customer records and many inaccurate or incomplete customer addresses. This situation inhibited the company’s ability to determine lifetime customer value or to overlay additional demographic data to identify new opportunities.
With a planned targeted direct mail campaign approaching the company engaged Precisely to learn more about its Spectrum solution, a technology platform designed to validate, standardize and enhance customer data.