PlaceIQ is now part of Precisely
PlaceIQ, a leader in location intelligence for the marketing and media space, was acquired by Precisely in 2022. The PlaceIQ portfolio is now part of the Precisely product family, including Precisely Audiences and Precisely Visits.
As a global leader in data integrity, Precisely ensures that your data is accurate, consistent, and contextual. Our portfolio, including the Precisely Data Integrity Suite, helps integrate your data, improve data quality, govern data usage, geocode and analyze location data, and enrich it with complementary datasets for confident business decisions. Over 12,000 organizations in more than 100 countries, including 93 of the Fortune 100, trust Precisely software, data, and strategy services to power AI, automation, and analytics initiatives. Learn more about Precisely.
See why Precisely is the leader in data integrity.
PlaceIQ solutions for audience reach and measurement are now part of Precisely Audiences
Precisely Audiences
Reach consumers in the right place at the right time. Deploy high-scale programmatic audiences based on real-world behaviors, and track performance using foot traffic patterns.
- Access over 1,200 custom or syndicated audience segments spanning major brands and most verticals
- Activate audiences integrated on major data management platforms (DMPs) and demand-side platforms (DSPs) to enable search, social, and Connected TV
- Understand the entire consumer experience with insights into where they shop, how they commute, and their purchase habits
- Quantify audience activation performance by accessing visitation measurement through direct data delivery or existing measurement partnerships
Precisely Visits
Develop smarter marketing strategies and drive real-world consumer actions by using our proprietary visitation data to analyze consumer movement, on your own terms.
- Observe trends and behaviors of shoppers who visit yours and competitor’s locations
- Find geographical areas with high potential for expansion based on customer loyalty
- Analyze store foot traffic patterns and Share-of-Visit reports to predict quarterly sales
- Granularity and complexity variations are available, suited to fit your needs and resources
PlaceIQ’s proprietary visitation data is now part of Precisely Visits
Our product portfolio
Unlock new possibilities with the most accurate, enriched data available.
Data Integrity Suite
Deliver accurate, consistent, contextual data to your business
Integrate
Connect today’s infrastructure with tomorrow’s technology
Verify
Trust and understand your data for confident decisions
Locate
Turn data into actionable insights with location intelligence
Enrich
Enhance decisions with business, location and consumer insights
Engage
Build personalized, timely communication across many channels
PRESS RELEASEClearlake & TA Associates-Backed Precisely Signs a Definitive Agreement to Acquire PlaceIQ
Acquisition strengthens data integrity portfolio with location data for advertising, measurement, and attribution .
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