AI Guidelines
Artificial intelligence (AI) is rapidly developing with exciting potential, but we need to proceed with caution. That’s because AI is trained to mimic humans, but it can’t fully recreate our unique perspectives and experiences – so think of it as your partner for brainstorming or getting a good outline or first draft to work off, rather than the complete package.
Do
Add a disclaimer
Anything produced with AI – whether almost completely or in small part – needs to have a disclaimer. For example, “This blog post was created with the assistance of generative AI.”
This ensures transparency and should be applied to both internal and external content. Avoids confusion and potential misuse.
Fact-check the output content
Don’t assume that anything generated with AI can be trusted. Have a subject matter expert review and verify the content before it’s posted anywhere.
Turn on privacy mode
When available, turn on features that prevent your work from being used to train the AI
Don’t
Don’t upload sensitive/proprietary material
Anything used for an AI prompt can become public domain, with potential to be accessed and exploited. Even if you choose an option to not train the AI, security is not guaranteed. Keep this in mind when entering a prompt, and do not enter things like:
- Code
- Transcripts from internal meetings
- Brand Imagery: Logos, 3D, binary, Suite images, etc.
- Personally identifiable information
*Quick tip: before entering a prompt, ask yourself, “Is this something I’d want the public to have access to?” If it’s not, avoid using AI.
Don’t use AI as a research replacement
You can never be sure of the source, and these platforms have been found to simply make things up if they’re not sure. These AI falsehoods, sometimes called “hallucinations”, can sound entirely plausible.
AI-Generated Text
While these tools can help us get a good outline or first draft for text, presentations, or images, the human eye is still needed.
- Use it for productivity and efficiency in getting a rough first draft or outline, but you must then check for accuracy and Precisely tone of voice.
- Use prompts to brainstorm and generate more ideas than you may normally. Then, narrow down and polish as necessary. Even while many outputs from the AI may not be perfect, you never know when even a rough idea could spark inspiration for you – leading to something new and different once it’s refined.On this note, try to tweak your prompt slightly and always generate at least a few variations for each
- Don’t forget to add the AI disclaimer.
Have questions about using AI?
Reach out to the Web & Brand team, we’re happy to discuss best practices, use cases, guidelines, and new tools.