PIM vs. CMS – What is the difference?
With modern customers hungry for product data when making buying decisions, companies looking to boost their digital commerce results recognize the necessity for product content management. The question is – which system is best for disseminating their content to the market? When looking into available options, two platform types typically emerge: Product Information Management (PIM) […]
SKU Management for Digital Channels: A How to Guide
The array of products available in today’s marketplace is greater than ever before. Trends in manufacturing have enabled companies to offer highly complex configured products. Recently there has been a huge demand for customization, as manufacturers evolve to meet the needs of their customers with personalized goods and services. That includes color and style variants, […]
What is the ROI of PIM and MDM?
Products and the channels through which businesses sell them have become vastly more complex over the past several decades. As commerce has become increasingly digitized, product variations have become increasingly diverse. Companies are constantly churning out new designs, features, and colors. Technology has accelerated the pace of innovation even further with the addition of integration […]
Top 5 Steps in Preparing for Product Information Management (PIM)
Buyer preferences have undergone a dramatic shift over the past few years. The pandemic has served as a catalyst for digitization and personalization, but those trends were already well underway before COVID ever arrived on the scene. Both B2C and B2B customers have grown accustomed to having a vast array of products from which to choose. […]
How to Drive Better Customer Experiences with a Strategic PIM Solution
The buying process has changed dramatically for consumers and businesses alike in recent years. The number of available products has exploded, as technology has driven rapid innovation, and consumers have clamored for a broader array of choices that appeal to their personal preferences. Organizations need a product information management (pim solution) to help with this […]
9 Ways Customer MDM Drives Digital Transformation for Retail
For retailers, the work of reinvention is just beginning. Brands and commerce businesses must rethink and transform how they deliver frictionless and experiential moments to meet evolving consumer demands. Data-driven strategies, technology innovation, and the agility to evolve are mission-critical in this new era of retail. Multi-Domain MDM is key to data and digital initiative […]
Why You Need Better New Product Introduction (NPI) Processes
If your company manufactures products, you’re acutely aware of how fast your world is changing and the need for expanded new product introduction. The rise of millennials, increasing omnichannel behavior, and unrelenting customer demand are driving product proliferation at unprecedented levels of speed and scale. Mobile-empowered consumers expect products that fit their lifestyle, new ways […]
10 Vendor Portal Do’s and Don’ts: The Key to Launching a Successful Supplier Portal
Vendor Portals (also known as Supplier Portals) are a very hot topic right now in the realm of product information management (PIM). And it’s really no surprise product content is a driving force in today’s omnichannel environment. Sellers must have compelling product content to win sales, however this content is often difficult and costly to […]
Master Data Management and Product Information Management: What’s the Difference?
If you’re a bit perplexed about the difference between PIM vs MDM, you’re not alone. In fact many are unclear about what Product Information Management (PIM) entails, and how it differs from Master Data Management (MDM). You may be wondering, “What do I really need? PIM vs MDM, or both?” So, let’s clear up the […]