Profiling Spark Applications the Easy Way: An introduction to sparkMeasure

Whether you’re a data scientist, machine learning engineer, or software engineer working in Spark, knowing the basics of application profiling is a must. But profiling Spark applications is challenging, particularly if you’re new to Spark or distributed frameworks. Have no worries, though, because even if you’ve never thought about profiling before, this blog post will […]

Identifying Location Outliers Using Isolation Forest in Scala Spark

I’m often brought the challenge of how to optimize our data to address real world problems for our clients. In this blog post, I describe my approach to a data science problem at PlaceIQ in which I attempted to identify outliers in our observed locations using an anomaly detection method called Isolation Forest. Background: PlaceIQ […]

What’s Hot for Dad this Father’s Day?

The National Retail Federation (NRF) says that this year nearly half (49%) of the US population will do a special outing for Dad. Many of these outings – visible via PlaceIQ’s own Landmark data – appear to be meals out with the family. Last year, we learned that Dad likes to be treated to a hearty meal on his special […]

PlaceIQ Named a Premier Data Provider in Official Launch of Oracle Data Cloud Program

PlaceIQ is delighted to announce that we have been named an Oracle Data Cloud Premier Data Provider in the launch of a new program aimed at identifying companies that are considered to be trusted leaders in the data ecosystem, and who they feel are similarly invested in moving the industry forward with innovative data strategies. In a […]

Introducing The Market Analytics Dashboard

Have you ever wondered where else your customers shop? Or, how far they travel to get to your store? These questions – and so many more – can now be answered. Introducing: The Market Analytics Dashboard – an easy-to-navigate and comprehensive view of PlaceIQ’s premier LandMark location dataset. For the first time ever, this hands-on […]

The Emergence of Cost-Per-Visitor and What Marketers Need to Know

Location data allows businesses to understand consumer behavior, drive sales, and inform decisions in incredible ways. However, the technology needs for accurate location intelligence are exceedingly complex. Like a Russian doll, there are multiple layers beneath the surface – all working together to collect and interpret massive amounts of data, and determine the best way […]