Accurate Geocoding Enables Enrichment
Big data/cloud and integration capabilities are unlocking a world of insight for business leaders across all industries. Location intelligence (LI) provides a critical link between the outside world and the data that businesses currently have about customers, prospects, and competitors. LI connects an organization’s existing data to a vast catalog of external information about demographics, […]
3 Benefits of Moving Location Intelligence to the Cloud
The rapid growth of cloud-based architecture and data-driven analytics has caused businesses to re-assess how they access the various software and data that they need to be successful. Hybrid and full-cloud deployments are becoming more common, and providers of such services are asking themselves what the costs and benefits might be to shift their strategy […]
Exploring the Telecommunication Industry’s Not-So-Secret Advantage
The telecommunications industry lives at the leading edge of technology change. It comes as no surprise, therefore, that leaders in the telecom sector understand the critical role that data science and location data play in building and maintaining competitive advantage. As 5G technology is rolled out, and as a myriad of new technologies are emerging […]
Best of 2020 – Round Up
As 2020 wraps up, we would like to recap our top posts of the year in Data Enrichment, Data Integrity, Location Intelligence, and Data Integration/Data Quality. Let’s take a look! Best of Data Enrichment Data enrichment is about seeing the world in a more nuanced way and adding context to existing business data. The results […]
3 Questions CIOs Should Ask Themselves About Location Intelligence
Like many of you, I spent a significant amount of time looking at election maps of the US as the 2020 voting results came in. Closely following the avalanche of data and statistics as the counts and percentages changed. Regardless of your political persuasion, it was an election that presented many twists and turns, not […]
Best of 2020 – Top 10 Location Intelligence Blog Posts
2020 brought some exciting content in the realm of Location Intelligence. As the year comes to a close, we wanted to share our most clicked Location Intelligence articles from the Precisely blog. Let’s count down the Top 10 Location Intelligence blog posts of the year. #10 3 Keys to Operationalize Location Data Virtually every piece […]
Retail Site Selection and Financial Forecasting
Retail site selection is the process of assessing the suitability of a potential retail location and forecasting the financial return on that investment. By leveraging objective data and unbiased retail analytics, retailers are able to model the financial performance of potential locations with a high degree of accuracy. While the “gut instinct” approach to site […]
3 Ways Geospatial Intelligence Builds Good Businesses
Data analytics is ultimately about the insights you can derive from relationships within your geospatial data. In a scenario involving sales analytics, for example, most companies would like to better understand the relationship between customers and products for geospatial intelligence analysis. For a more nuanced view, you might prefer to see relationships between groups of […]
Ensure accurate tax jurisdiction assignment while leveraging the advantages of online shopping
Online shopping has been steadily becoming more popular for several years and has seen a huge increase with the pandemic forcing the temporary closure of brick-and-mortar stores. A recently published study by eMarketer shows that US consumers will spend $709.78 billion in 2020 on ecommerce, which is an increase of 18% over 2019 while brick-and-mortar […]
Location Brings Context for Improved AI-Powered Analytics
In recent years, two important technology trends have converged: big data analytics and location intelligence. Big banks, telecommunications companies, global retailers, insurance companies, and healthcare organizations have all tapped into this combination of big data and location to gain new insights into the customers and constituents they serve. As the technology becomes more pervasive and […]
How Location-Based Data Drives Digital Transformation
Digital transformation is introducing a new wave of innovation in virtually every industry. As a number of new technologies have become affordable, reliable, and easily accessible, a world of new possibilities has opened up. Mobile devices, the Internet of Things (IoT), big data and location-based data, artificial intelligence/machine learning, and other technologies have sparked a […]
Three Critical Factors to Consider When Evaluating a Global Geocoding Solution
In business, insights derived from location intelligence are essential to risk management, regulatory compliance, pricing, and strategic planning. In today’s data hungry, hyper-competitive world, organizations looking for an edge are evaluating the foundation of their location intelligence strategy – geocoding. It’s tempting to think of geocoding as a simple conversion process – input a street […]