Elevate Your Data Science Initiatives For a Competitive Advantage
In recent years, the field of data science has been advancing in leaps and bounds. In most enterprises, executives are aware that they need to be doing more with both internal data and external data by leveraging advanced analytics. They understand that machine learning and artificial intelligence will be rich sources for competitive advantage in […]
How to Embed Flexible Analytics into Existing Workflows with Location Intelligence Tools
Big data and artificial intelligence are undoubtedly hot topics these days. That’s no surprise, given the myriad of different use cases that enterprises are discovering for predictive analytics, AI, and machine learning. Business leaders are coming up with all kinds of ways to generate value from their data, developing better insights and automating tasks that […]
The Power to be in the Right Place at the Right Time Through Spatial Relationships
As a wise man once said, the only constant is change. This may have never been truer than it is today. Where we go and when, is changing globally and locally, at different speeds. It is a concerning time for those of us that rely on a physical presence to drive business or for our […]
Segmenting the US with Observation-Weighted K-means Clustering
The setup: using location data to segment regions At Precisely we build location analytics products based on data from hundreds of millions of devices across the US. Intuitively, we know there is value in breaking down a nationwide dataset to look at regional trends–some of our clients are regional brands; some behavior patterns trend regionally; […]
3 Use Cases for Enriched Data
Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business leaders to glean valuable insights from the information stored in their ERP systems, marketing automation databases, and website analytics. The most powerful innovation is happening […]
Retail will never be the same: The consumer expectation shift in a post COVID world
Expectations around retail experience are being turbo-charged. As ever, those who can access and orchestrate data to create differentiated customer experiences will win. But why and how? Like many, my family have changed shopping habits over the last year against the backdrop of enforced change. In short, not many physical shops have been open. This […]
Why What You Don’t Know about Your Customers Can Hurt You
While leading companies are using data enrichment to engage customers in a more meaningful way, virtually everyone has had a frustrating experience with a customer service department at a large organization. Is there anything more maddening then reaching out for help only to find that you assigned representative hasn’t a clue of who you are, […]
Exploring the Telecommunication Industry’s Not-So-Secret Advantage
The telecommunications industry lives at the leading edge of technology change. It comes as no surprise, therefore, that leaders in the telecom sector understand the critical role that data science and location data play in building and maintaining competitive advantage. As 5G technology is rolled out, and as a myriad of new technologies are emerging […]
3 Questions CIOs Should Ask Themselves About Location Intelligence
Like many of you, I spent a significant amount of time looking at election maps of the US as the 2020 voting results came in. Closely following the avalanche of data and statistics as the counts and percentages changed. Regardless of your political persuasion, it was an election that presented many twists and turns, not […]
Best of 2020 – Top 10 Location Intelligence Blog Posts
2020 brought some exciting content in the realm of Location Intelligence. As the year comes to a close, we wanted to share our most clicked Location Intelligence articles from the Precisely blog. Let’s count down the Top 10 Location Intelligence blog posts of the year. #10 3 Keys to Operationalize Location Data Virtually every piece […]
Best of 2020 – Top 4 Data Enrichment Blog Posts
Data enrichment is about seeing the world in a more nuanced way and adding context to existing business data. The results can help leaders to identify patterns that reveal buyer behavior, discover new opportunities, and inform better decisions. 2020 brought some exciting content in the area of Data Enrichment. As 2020 comes to an end, […]
Retail Site Selection and Financial Forecasting
Retail site selection is the process of assessing the suitability of a potential retail location and forecasting the financial return on that investment. By leveraging objective data and unbiased retail analytics, retailers are able to model the financial performance of potential locations with a high degree of accuracy. While the “gut instinct” approach to site […]