The Role of Location Data in Wildfire Risk Assessment
Wildfires have been prominent in the news lately. The 2020 California wildfire season was a record-setting year. By year end, 9,917 fires had burned over 4.2 million acres, making 2020 the largest wildfire season recorded in California’s modern history. The length of fire season is estimated to have increased by 75 days across the Sierras. Insurers […]
Why Telecommunications Value Location Data in the World of 5G
In this age of rapid digital transformation, location data is more important than ever. That’s especially true for telecommunication companies; broadband connectivity is advancing to reach previously underserved areas. Telecom firms are re-evaluating their data strategies, striving to put the right structures in place to optimize service delivery, monetize assets, and reduce customer churn. You […]
How to Gain a Competitive Edge in Telecommunications Using Location Data
When you think about deploying networks in today’s modern world, location is a more important part of the decision-making process than ever. Whether you’re deploying a modern 5G network, building out structures to expand your coverage, analyzing signal strength for a fixed wireless network, or calculating how many buildings you can reach with a fiber […]
The Business Value of Geo Addressing and Data Enrichment
Location intelligence presents a valuable opportunity for data-driven businesses. The process of unlocking that value starts with geocoding. The business value of geo addressing combines industry-leading geocoding capabilities with address verification and data enrichment to provide scalable, enterprise-grade location geospatial intelligence capabilities for global organizations. More accurate location information The process by which businesses ingest […]
Address Location: The Data Science Behind an Address
What is an address? Most people will respond that an address is where they live, where they work, or where they go in their spare time. An address is what you write on an envelope you’re mailing, or where your online orders are shipped to. An address location is a geographic place and an identity. […]
Why Real Estate Search and Valuation Companies Rely on Location Data
Success in real estate is driven by a keen understanding of market dynamics. Historically, that has required a very high level of commitment in the local market. It has meant staying close to the action, asking a lot of questions, and collecting detailed information on what’s happening in and around a specific property or neighborhood. […]
5 Use Cases for Enriched Data in the Insurance Industry
At its core, the insurance industry is about accurately predicting risk, pricing policies to sufficiently cover that risk, and minimizing fraud. Enriched data such as geospatial data adds richness and location context and accurate insurance characteristics to existing information about policyholders, insured properties, and more. For data-driven insurance companies, data about properties and locations and […]
4 Ways to Leverage Enrichment Data to Understand Your Customer
For years, businesses have sought new ways of gaining insights about their customers. In an era of powerful business applications built around ERP and CRM, analytics has gained momentum as the software industry has found new ways of managing and analyzing larger and larger volumes of information. A rich array of new sources of customer […]
Best of 2021: Top 10 Location Intelligence & Data Enrichment Blog Posts
2021 brought some exciting content in the area of Location Intelligence and Data Enrichment and as this year comes to a close we wanted to share our most popular posts of the year that brought us insight and knowledge. Let’s get started! #10 The Risk Next Door: A New School Approach to Co-Tenant and Adjacent […]
Getting Address Matching Right: Unlocking Value vs. Creating Data Issues
At first glance, many people assume that geocoding, matching a street address to a set of geographic coordinates, should be a fairly straightforward process. After all, most of us have used some of the popular online mapping tools that provide detailed information about the physical world around us, including streets, buildings, bodies of water, and […]
Location Intelligence in Telecom: 4 Use Cases
Telecom companies were among the early adopters of location intelligence technology, due in large part to their need for spatial analysis to better understand network coverage and white space. Although the application of geospatial technology has been widely used in telecom for some time, a number of new use cases have emerged that call for […]
Location Data Deluge = It’s Time for Location MDM
Organizations are dealing with higher volumes of data than ever before. To make matters more challenging, most enterprises are managing multiple systems, often loosely integrated, each of which has its own unique schema and set of business rules. This creates a number of challenges because data that is distributed across those multiple systems can quickly […]