Driving Customer Engagement with Location Based Data
Location intelligence is changing the world, yet most companies have still barely tapped its potential, if they have done so at all. Achieving optimum location intelligence rests upon the four pillars of data integrity – integrating data from the various systems that house it; verifying the accuracy, consistency, and completeness of that information; analyzing it in terms […]
The Power of Where: 5 Use Cases for Retail Location Based Data
Location intelligence has impacted the retail industry more than most. The rapid increase in adoption of mobile devices has provided a treasure trove of new location-based data about how consumers behave, both online and off-line. This parallels the emergence of a unified vision for retail that encompasses both e-commerce and brick-and-mortar locations. The end result […]
Impactful Insights from a Simple Address: Know Who, Know Where, Know Now
What can you figure out from a person’s address? The obvious answer is, “Where they live.” However, there’s much more you can learn about a person from an address than that with geo addressing and data enrichment capabilities. In this article, you’ll learn what kinds of information you can gain with the right capabilities, and […]
Best of 2020 – Top 10 Location Intelligence Blog Posts
2020 brought some exciting content in the realm of Location Intelligence. As the year comes to a close, we wanted to share our most clicked Location Intelligence articles from the Precisely blog. Let’s count down the Top 10 Location Intelligence blog posts of the year. #10 3 Keys to Operationalize Location Data Virtually every piece […]
Location Brings Context for Improved AI-Powered Analytics
In recent years, two important technology trends have converged: big data analytics and location intelligence. Big banks, telecommunications companies, global retailers, insurance companies, and healthcare organizations have all tapped into this combination of big data and location to gain new insights into the customers and constituents they serve. As the technology becomes more pervasive and […]
How Location-Based Data Drives Digital Transformation
Digital transformation is introducing a new wave of innovation in virtually every industry. As a number of new technologies have become affordable, reliable, and easily accessible, a world of new possibilities has opened up. Mobile devices, the Internet of Things (IoT), big data and location-based data, artificial intelligence/machine learning, and other technologies have sparked a […]