Take Digital Marketing to the Next Level with Enriched Demographic Data
Companies that excel at targeted messaging will generally outperform their peers both in terms of revenue growth and customer loyalty. Digital marketing is ideally suited for precise targeting and rapid feedback, provided that business users have access to the detailed demographic and geospatial data they need. Most businesses do not tap into the full potential […]
Why Real Estate Search and Valuation Companies Rely on Location Data
Success in real estate is driven by a keen understanding of market dynamics. Historically, that has required a very high level of commitment in the local market. It has meant staying close to the action, asking a lot of questions, and collecting detailed information on what’s happening in and around a specific property or neighborhood. […]
4 Ways to Leverage Enrichment Data to Understand Your Customer
For years, businesses have sought new ways of gaining insights about their customers. In an era of powerful business applications built around ERP and CRM, analytics has gained momentum as the software industry has found new ways of managing and analyzing larger and larger volumes of information. A rich array of new sources of customer […]
Elevate Your Data Science Initiatives For a Competitive Advantage
In recent years, the field of data science has been advancing in leaps and bounds. In most enterprises, executives are aware that they need to be doing more with both internal data and external data by leveraging advanced analytics. They understand that machine learning and artificial intelligence will be rich sources for competitive advantage in […]
3 Use Cases for Enriched Data
Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business leaders to glean valuable insights from the information stored in their ERP systems, marketing automation databases, and website analytics. The most powerful innovation is happening […]
Why What You Don’t Know about Your Customers Can Hurt You
While leading companies are using data enrichment to engage customers in a more meaningful way, virtually everyone has had a frustrating experience with a customer service department at a large organization. Is there anything more maddening then reaching out for help only to find that you assigned representative hasn’t a clue of who you are, […]
Why the Census is Crucial for Data Analytics
Between 2018 and 2021, 150 countries and territories around the world are scheduled to conduct a census. For data users everywhere, this means an influx of new statistics to ingest into analytics workflows. Results of these censuses will be used to update data sources that may have gone stale since the last census, and boost the […]