6 Steps to a Customer-Centric View

Given all of the systems that house information about customers, prospects, and business partners, the task of building a comprehensive customer-centric view of data that provides true customer intelligence presents a significant challenge. Business managers struggle with a multitude of different data sources, each with its own syntax and data structure. Data is constantly changing. […]

How to Achieve Meaningful Customer Engagement through a Customer 360 View

Business leaders have long understood the vital importance of knowing their customers’ preferences and aspirations and building lasting relationships with them. Responsiveness to customer needs helps establish a meaningful connection to the brand, driving customer engagement and increasing share of wallet. It’s far easier to grow your business with existing customers than it is to […]

How Contextual MDM Drives True Results in the Age of Data Democratization

Data projects are everywhere in an organization today, with advancements in big data, AI, ML and data science driving a need for consistent, clean data across an increasingly complex enterprise data ecosystem.  Modern data management has evolved to a point where traditional implementation styles and foundational technologies express limitations that frequently result in projects that […]

The Benefits of Data Quality – A Review of Use Cases & Trends

Looking for an overview of use cases and current trends for data quality? You’ve come to the right place! In this post, we review the benefits of data quality and how it can help your business. Data quality saves you money A big reason to pay attention to data quality is that it can save […]