Welcome to the PlaceIQ Product California Notice At Collection And Privacy Notice

 

Last Updated: December 6, 2023

This PlaceIQ Product California Notice at Collection and Privacy Notice (“PlaceIQ Product California Privacy Notice”) supplements the information contained in the PlaceIQ, Inc. (“PlaceIQ”, “we”, “us”, or “our”) PlaceIQ Product Privacy Notice regarding our data processing practices. We have adopted this PlaceIQ Product California Privacy Notice to comply with the California Consumer Privacy Act of 2018, as amended (“CCPA”). Please take the time to read and understand this PlaceIQ Product California Privacy Notice as well as our PlaceIQ Product Privacy Notice, which includes important information regarding how we collect, use, and disclose your personal information. Capitalized terms used in this PlaceIQ Product California Privacy Notice have the meanings set forth in our PlaceIQ Product Privacy Notice.

Scope

This PlaceIQ Product California Privacy Notice is delivered on behalf of PlaceIQ, Inc. and governs the personal information we collect from California residents (“you”), and applies only to: (i) personal information of California residents processed by the PlaceIQ Products, (ii) personal information of California residents processed when Authorized Users access or use the PlaceIQ Products, and (iii) when California residents contact or otherwise communicate with us, such as when you contact us as set forth in “How to Contact Us” below.

Please note that there may be personal information that this PlaceIQ Product California Privacy Notice does not cover. In some cases, that personal information may not be subject to the CCPA. In other cases, a different privacy notice may apply. Accordingly, this PlaceIQ Product California Privacy Notice and/or the California privacy rights set forth below may not apply to you or to all of your personal information.

In addition, the following is not personal information for purposes of the CCPA: (i) lawfully obtained, truthful information that is a matter of public concern; (ii) deidentified consumer information about California residents; and (iii) aggregate consumer information about California residents (in each case, as those terms are used in the CCPA).

Notice at Collection

The following table sets forth the categories of personal information we may collect from you; the purposes for which we use it; and whether we “sell” or “share” it for purposes of the CCPA (as those terms are used in the CCPA). Our collection, use and disclosure of personal information depends on your relationship with us and your interaction with us.

Category of Personal Information Business or Commercial Purpose for Which We May Collect It
Identifiers, such as name, postal address, contact details, email address, IP address, online identifiers or personal preferences.

Categories in Cal. Civ. Code 1798.80(e), such as name, postal address, or employment-related information

  • To provide the PlaceIQ Products
  • To provide Authorized Users access to the PlaceIQ Products
  • To communicate with you
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • To develop and create inferences
  • To create Aggregated Data
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
Commercial Information, such as products or services purchased or obtained or considered
  • To provide the PlaceIQ Products
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • To develop and create inferences
  • To create Aggregated Data
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
Internet or other electronic network activity information, such as browsing history, search history or information regarding interaction with a website or advertisement

 

  • To provide the PlaceIQ Products
  • To provide Authorized Users access to the PlaceIQ Products
  • To communicate with you
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
Geolocation data, such as city, state or country associated with your IP address, or the location associated with your device
  • To provide the PlaceIQ Products
  • To provide Authorized Users access to the PlaceIQ Products
  • To communicate with you
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
Professional or Employment related information, such as business contact details, job title or employer
  • To provide Authorized Users Access to the PlaceIQ Products
  • To communicate with you
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
Audio, electronic, visual, thermal, olfactory or similar information
  • To provide Authorized Users Access to the PlaceIQ Products
  • To communicate with you
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
Sensitive Personal Information, such as information that may qualify as precise geolocation data
  • To provide the PlaceIQ Products
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • To develop and create inferences
  • To create Aggregated Data
  • For our legitimate interests
  • As otherwise disclosed to you or as may be permitted by law
Inferences drawn from the categories of personal information listed above, and other information we may collect or receive, to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
  • To provide the PlaceIQ Products
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • To develop and create inferences
  • To create Aggregated Data
  • For our legitimate interests
  • As otherwise disclosed to you or as may be permitted by law

 

Sales of Personal Information

We may disclose the following categories of personal information in ways that could be deemed a “sale” for purposes of the CCPA: (i) identifiers; (ii) categories of personal information described in Cal. Civ. Code Section 1798.80(e); (iii) commercial information; (iv) geolocation data; (v) internet or other network activity; (vi) sensitive personal information, such as information that may qualify as precise geolocation data; and (vii) inferences. We do not sell (i) professional or employment-related information, or (ii) audio, electronic, visual, thermal, olfactory, or similar information.

“Sharing” of Personal Information for Cross-Context Behavioral Advertising

We may “share” the following categories of personal information for purposes of cross-context behavioral advertising: (i) identifiers; (ii) categories of personal information described in Cal. Civ. Code Section 1798.80(e); (iii) commercial information; (iv) geolocation data; (v) internet or other network activity; (vi) sensitive personal information, such as information that may qualify as precise geolocation data; and (vii) inferences. We do not sell (i) professional or employment-related information, or (ii) audio, electronic, visual, thermal, olfactory, or similar information.

Use and Disclosure of Sensitive Personal Information

We may use or disclose sensitive personal information in a way that gives rise to the “right to limit” under the CCPA.

 

How to Exercise Your Rights

To make a request to opt-out of the sale or sharing of your personal information for cross-context behavioral advertising purposes, or to request to limit the use or disclosure of your sensitive personal information, please click here, email us at Privacy.PlaceIQ@Precisely.com, or call our toll-free number, 1-800-957-4511, and follow the prompts.

Please follow the “Instructions for Providing Your Mobile Advertising ID” below when submitting your request.

Retention of Personal Information

We will retain your personal information for as long as necessary and relevant to fulfill the purposes for which it was collected and processed. To determine the appropriate retention period for your personal information, we will consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process personal information and whether we can achieve those purposes through other means. We also consider the applicable legal requirements and the extent to which it is necessary to process the personal information. In exceptional cases (e.g., in pending litigation matters or where the law requires us to), your personal information may need to be kept for longer periods of time.

Prior Collection, Use, and Sharing of Personal Information

The CCPA requires us to give you specific information about the categories of personal information we collect about you, the sources from which we have obtained that information, the purposes for which we collect it and the categories of entities to whom we disclose it. This table sets out our relevant practices over the last 12 months. Our collection, use, and disclosure of personal information depends on the relationship we may have with you. More information regarding the items set out in this table is included in our PlaceIQ Product Privacy Notice.

Category of Personal Information Categories of Sources From Which We May Collect It Business or Commercial Purpose for Which We May Collect It Categories of Third Parties and Other Entities To Whom We May Collect It
Identifiers, such as name, postal address, contact details, email address, online identifiers or personal preferences.

Categories in Cal. Civ. Code 1798.80(e), such as name, postal address, or employment-related information

  • Directly from you
  • From Data Suppliers
  • From Authorized Users
  • To provide the PlaceIQ Products
  • To provide Authorized Users access to the PlaceIQ Products
  • To communicate with you
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • To develop and create inferences
  • To create Aggregated Data
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
  • Our Affiliates
  • Service providers and other entities we engage
  • Our customers
  • Legal authorities as required by law or to protect our rights
  • Affiliated and nonaffiliated third parties as may be permitted or required by law (such as in connection with the sale or restructuring of all or part of our business)
  • Other unaffiliated entities as otherwise described to you or with your consent
Commercial Information, such as products or services purchased or obtained or considered
  • From Data Suppliers

 

  • To provide the PlaceIQ Products
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • To develop and create inferences
  • To create Aggregated Data
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
  • Our Affiliates
  • Service providers and other entities we engage
  • Our customers
  • Legal authorities as required by law or to protect our rights
  • Affiliated and nonaffiliated third parties as may be permitted or required by law (such as in connection with the sale or restructuring of all or part of our business)
  • Other unaffiliated entities as otherwise described to you or with your consent
Internet or other electronic network activity information, such as browsing history, search history or information regarding interaction with a website or advertisement

 

  • From Data Suppliers
  • Directly from you
  • From Authorized Users
  • To provide the PlaceIQ Products
  • To provide Authorized Users access to the PlaceIQ Products
  • To communicate with you
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
  • Our Affiliates
  • Service providers and other entities we engage
  • Our customers
  • Legal authorities as required by law or to protect our rights
  • Affiliated and nonaffiliated third parties as may be permitted or required by law (such as in connection with the sale or restructuring of all or part of our business)
  • Other unaffiliated entities as otherwise described to you or with your consent
Geolocation data, such as city, state or country associated with your IP address, or the location associated with your device
  • From Data Suppliers
  • Directly from you
  • From Authorized Users
  • To provide the PlaceIQ Products
  • To provide Authorized Users access to the PlaceIQ Products
  • To communicate with you
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
  • Our Affiliates
  • Service providers and other entities we engage
  • Our customers
  • Legal authorities as required by law or to protect our rights
  • Affiliated and nonaffiliated third parties as may be permitted or required by law (such as in connection with the sale or restructuring of all or part of our business)
  • Other unaffiliated entities as otherwise described to you or with your consent
Professional or Employment related information, such as business contact details, job title or employer
  • Directly from you
  • From Authorized Users
  • To provide Authorized Users Access to the PlaceIQ Products
  • To communicate with you
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
  • Our Affiliates
  • Service providers and other entities we engage
  • Our customers
  • Legal authorities as required by law or to protect our rights
  • Affiliated and nonaffiliated third parties as may be permitted or required by law (such as in connection with the sale or restructuring of all or part of our business)
  • Other unaffiliated entities as otherwise described to you or with your consent
Audio, electronic, visual, thermal, olfactory or similar information
  • Directly From You
  • From Authorized Users
  • To provide Authorized Users Access to the PlaceIQ Products
  • To communicate with you
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • For our legitimate interests or otherwise at your direction or with your consent
  • As otherwise disclosed to you or as may be permitted by law
  • Our Affiliates
  • Service providers and other entities we engage
  • Legal authorities as required by law or to protect our rights
  • Affiliated and nonaffiliated third parties as may be permitted or required by law (such as in connection with the sale or restructuring of all or part of our business)
  • Other unaffiliated entities as otherwise described to you or with your consent
Sensitive Personal Information, such as information that may qualify as precise geolocation data
  • From Data Suppliers
  • To provide the PlaceIQ Products
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • To develop and create inferences
  • To create Aggregated Data
  • For our legitimate interests
  • As otherwise disclosed to you or as may be permitted by law
  • Our Affiliates
  • Service providers and other entities we engage
  • Our customers
  • Legal authorities as required by law or to protect our rights
  • Affiliated and nonaffiliated third parties as may be permitted or required by law (such as in connection with the sale or restructuring of all or part of our business)
  • Other unaffiliated entities as otherwise described to you
Inferences drawn from the categories of personal information listed above, and other information we may collect or receive, to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
  • From Data Suppliers
  • To provide the PlaceIQ Products
  • For compliance with law, to enforce our rights and manage our business
  • For analytics and product development purposes
  • To develop and create inferences
  • To create Aggregated Data
  • For our legitimate interests
  • As otherwise disclosed to you or as may be permitted by law
  • Our Affiliates
  • Service providers and other entities we engage
  • Our customers
  • Legal authorities as required by law or to protect our rights
  • Affiliated and nonaffiliated third parties as may be permitted or required by law (such as in connection with the sale or restructuring of all or part of our business)
  • Other unaffiliated entities as otherwise described to you

 

How We Disclose Personal Information for Business Purposes

In the last twelve months, we have disclosed each of the categories of personal information listed above for business purposes, as set out above.

Sales of Personal Information

In the last 12 months we may have disclosed the following categories of personal information in a way that may be considered a sale for purposes of the CCPA: (i) identifiers; (ii) categories of personal information described in Cal. Civ. Code Section 1798.80(e); (iii) commercial information; (iv) geolocation data; (v) internet or other network activity; (vi) sensitive personal information, such as information that may qualify as precise geolocation data; and (vii) inferences.

Sharing of Personal Information for Cross-Context Behavioral Advertising

We may share the following categories of personal information for purposes of cross-context behavioral advertising: (i) identifiers; (ii) categories of personal information described in Cal. Civ. Code Section 1798.80(e); (iii) commercial information; (iv) geolocation data; (v) internet or other network activity; (vi) sensitive personal information, such as information that may qualify as precise geolocation data; and (vii) inferences.

Minors Under the Age of 16

We do not have actual knowledge that we sell or share the personal information of minors under 16 years of age.

Your Rights as a California Resident

As a California resident, you may have certain rights in relation to your personal information.

Right to Know

You may have the right to know how we have collected, used and disclosed your personal information. Specifically, you may have the right to know:

  • The categories of personal information we have collected about you.
  • The categories of sources from which we have collected your personal information.
  • The business or commercial purpose for which we collect, sell or share your personal information.
  • The categories of third parties to whom we have disclosed your personal information.
  • The categories of personal information that we disclosed for a business purpose and the categories of third parties to whom your personal information was disclosed for a business purpose.
  • The categories of personal information we have “sold” to or “shared” with third parties and the categories of third parties to whom we have “sold” or “shared” your personal information.

You may have the right to know the specific pieces of personal information we have collected about you. Subject to certain limitations, you may request that we provide this information dating back to January 1, 2022. Note that the Right to Port will be also treated as a Right to Know request.

Right to Make a Deletion Request

You may have the right to request that we delete your personal information that we have collected about you. Subject to certain exceptions, we must delete your personal information and direct any service provider or contractor to delete your personal information.

Right to Correct Inaccurate Personal Information

You may have the right to request that we correct inaccurate personal information about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.

Right to Opt-Out of Sales of Personal Information

You may have the right to opt-out of the sale of your personal information.

Right to Opt-Out of Sharing of Personal Information

You may have the right to opt-out of us sharing your personal information for cross-context behavioral advertising purposes.

Right to Limit Use and Disclosure of Sensitive Personal Information

Subject to certain exceptions, you may have the right to limit our use and disclosure of your sensitive personal information.

Right to Non-Discrimination

You have the right to not be discriminated against by us for choosing to exercise your rights under the CCPA.

Other Rights: Notice to California Consumers

You may have other rights under California’s “Shine the Light” law. California Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy in place.  You can make a request by visiting “How to Contact Us” below.

 

How to Exercise Your California Privacy Rights

To exercise your rights in relation to your personal information, please submit a request to us by clicking here, emailing us at Privacy.PlaceIQ@Precisely.com, or calling our toll-free number, 1-800-957-4511 and following the prompts. Please follow the “Instructions for Providing Your Mobile Device Advertising ID” below when submitting your request.

Information for Authorized Agents

In certain circumstances, you can authorize a person (“Authorized Agent”) to exercise your California privacy rights and submit requests on your behalf. An Authorized Agent can also include a person who has power of attorney or is acting as a conservator. To submit a request to PlaceIQ on behalf of another person as an Authorized Agent, please click here, email us at Privacy.PlaceIQ@Precisely.com, or call our toll-free number, 1-800-957-4511, and follow the prompts. Please follow the “Instructions for Providing Your Mobile Advertising ID” below when submitting your request.

Instructions for Providing Your Mobile Advertising ID (“MAID”). A MAID (which is also known as a “mobile advertising ID”) is a sequence of alphanumeric characters that are assigned to a mobile device or tablet by the device’s operating system (either Apple iOS or Google Android).

We may need your MAID to be able to process certain privacy rights requests. Please include it when submitting a request.

  • Google Android Users: A Google Android MAID is known as the “AAID.” To find your Android device’s AAID, open the Settings app, then select “Ads”. The AAID is listed at the bottom of the screen.
  • Apple iOS Users: Apple iOS’s MAID is known as the “IDFA.” Unfortunately, iOS does not currently provide a way for users to see their device’s IDFA. However, you may be able to find your device’s IDFA by using certain apps in the App Store.

Verifying Your Requests

We only respond to your requests to know, access the specific pieces of personal information we have about you, delete, and correct inaccurate personal information when we can verify that you are a California resident exercising your rights regarding your personal information.

We may need additional information from you to verify your request. We may need additional information from you to match the information we already have about you in order to verify your request. If you provide us with new personal information that we did not already have about you, we will use it solely for the purpose of verifying your request. We will let you know via email if we need more information from you to verify your request. Please reply to our requests promptly.

We will communicate with you via email. We will use the email address you provided when submitting your request.

If we cannot verify your identity, we will let you know.

Responding To Your Requests

We aim to promptly verify and respond to your requests to know, access the specific pieces of personal information we have about you, delete and correct inaccuracies in your personal information within 45 days of receipt, but may require a total of 90 days to respond to your requests. If we require additional time beyond the initial 45 days and that time is reasonably necessary, we will let you know within the first 45 days. We respond to requests you submit to us to opt-out of the sale of your personal information within 15 business days.

We do not ordinarily charge a fee for our response to your requests. However, we may do so if your request(s) are excessive, repetitive, or manifestly unfounded. If we determine that charging a fee is warranted, we will let you know and will provide you with an estimate of the associated costs of responding to your request(s).

If we determine that we cannot or will not take the action that you requested, we will let you know. We will inform you of our reasons for not taking action and any rights you may have to appeal the decision.

We will respond to your requests via email. We will contact you at the email address you provided when submitting your request(s). If you would like to receive responses to a request to know or access personal information via postal mail rather than email, please let us know when submitting your request(s).

Limitations

The CCPA does not apply in full to all personal information we collect from California residents.As set out in “Scope” above, the CCPA is not fully applicable to some personal information collected from California residents. Therefore, even if you are a California resident and submit a verifiable request, we may not be required to comply with your request.

We are only required to respond to certain requests twice in any 12-month period. We are not required to provide you access to specific pieces of personal information more than twice in any 12-month period. Similarly, we are not required to comply with your “requests to know” more than twice in any twelve-month period.

Do Not Track Signals

We do not take action in response to Do Not Track signals we may receive that fall into the scope of this PlaceIQ Product California Privacy Notice.

Changes to Our California Privacy Notice

This PlaceIQ Product California Privacy Notice may be changed by PlaceIQ at any time and an updated policy will be posted to the website.

How to Contact Us

If you have any questions or concerns, please email us at Privacy.PlaceIQ@Precisely.com. You may also contact us at our toll-free number 1-800-957-4511.