The National Retail Federation (NRF) says that this year nearly half (49%) of the US population will do a special outing for Dad. Many of these outings – visible via PlaceIQ’s own Landmark data – appear to be meals out with the family.
Last year, we learned that Dad likes to be treated to a hearty meal on his special day. Steakhouses topped the charts: Texas Roadhouse saw a nearly 50% boost over its normal per-location foot traffic. Other Steakhouses were also a big hit. Go for the Rib Eye this year, Dad – you’ve earned it!
Another category that sees a nice bump in the week leading up to Father’s Day is Sporting Goods Retailers. PlaceIQ research shows where Mom and the kids will likely go to find the perfect gift for Dad. The below chart shows four of the bigger Sporting Goods players, and the boost in visits that they see the week up to Dad’s big day.
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We’re wishing all the Dads out there a very happy Father’s Day this year! We’re always available to help you most effectively activate your brand to the right audience!
To learn more, read our Precisely PlaceIQ Syndicated Audience Handbook and explore real-world audiences to discover new and innovative ways to reach high-value consumers.
