Get More from Cloud-based Machine Learning with PreciselyID

Get More from Cloud-based Machine Learning with PreciselyID

What makes a house a home? I can’t really say: it’s different for everybody. For some, it’s the smell of Grandma’s beef stew bubbling away on a Saturday afternoon. For others, it’s memories of you and your buddies jumping into huge piles of crisp fall leaves.  But what makes a property insurable? Or worth a half-million […]

3 Keys to Operationalize Location Data

3 Keys to Operationalize Location Data

Virtually every piece of data in the world is attached in some way to a physical location.  With the proliferation of mobile phones, GPS devices, IoT sensors, and other location-aware technology, businesses have more power than ever before to put additional context around their data. The value of that additional context is enormous. Increasing uses […]

How RPR Provides Top-Notch Geocoding Data with Precisely

How Does RPR Provide Top-Notch Geocoding Data_Precisely_v2

By Reggie Nicolay, VP Marketing, RPR Every REALTOR® wants to be a trusted local market expert. To accomplish that, they must stay on top of data and market insights daily. They also need to be prepared to field a wide variety of questions because they work with a wide variety of consumers, from first-time buyers […]

Geocoding vs Geo Addressing: What’s the Difference?

Geocoding vs Geo Addressing - What's the Difference

Even in a highly digitized economy, location matters – a lot. In fact, it could very well be argued that location matters more than ever. Location provides the critical context about where we live and work, how we spend our leisure time, where we shop, and more. Geography provides clues about demographics. It enhances our […]

Impactful Insights from a Simple Address: Know Who, Know Where, Know Now

Geocoding: Impactful Insights from a Simple Address: Know Who, Know Where, Know Now

What can you figure out from a person’s address? The obvious answer is, “Where they live.” However, there’s much more you can learn about a person from an address than that with geo addressing and data enrichment capabilities. In this article, you’ll learn what kinds of information you can gain with the right capabilities, and […]

Forward Geocoding vs. Reverse Geocoding: What’s the Difference?

Forward Geocoding vs. Reverse Geocoding - What's the Difference

Forward geocoding or typically known simply as “geocoding” refers to the process of identifying a specific location based on a street address. In other words, the process converts a street address to a specific latitude and longitude. In contrast, reverse geocoding starts with a specific location (that is, latitude and longitude coordinates) and determines the […]

Address Location: The Data Science Behind an Address

Address Location

What is an address? Most people will respond that an address is where they live, where they work, or where they go in their spare time. An address is what you write on an envelope you’re mailing, or where your online orders are shipped to. An address location is a geographic place and an identity. […]

Accurate Geocoding Enables Enrichment

Accurate Geocoding Enables Enrichment

Big data/cloud and integration capabilities are unlocking a world of insight for business leaders across all industries. Location intelligence (LI) provides a critical link between the outside world and the data that businesses currently have about customers, prospects, and competitors. LI connects an organization’s existing data to a vast catalog of external information about demographics, […]

3 Benefits of Moving Location Intelligence to the Cloud

3 Benefits of Moving Location Intelligence to the Cloud

The rapid growth of cloud-based architecture and data-driven analytics has caused businesses to re-assess how they access the various software and data that they need to be successful. Hybrid and full-cloud deployments are becoming more common, and providers of such services are asking themselves what the costs and benefits might be to shift their strategy […]