No one can afford downtime. There’s a problem, though: infrastructure is incredibly complex. There are many systems and networks that depend upon one another to support a single business...

Modern data analytics tools make it possible to apply context to data in a myriad of distinct ways. Historically, data analysts have aggregated consumers into broadly defined groups. Nielsen Media...

According to Precisely’s definition of the term, data integration refers to the requirement to combine data from multiple separate business systems into a single unified view, often called a...

What would happen if your business lost access to its mission-critical data? When required data is unavailable, IT operations effectively grind to a halt. LogicMonitor’s 2019 Outage Impact Study...

You’ve probably witnessed it, and maybe are doing it. Many organizations are just dumping as much data into a data lake as they can, trying to get to every data source in an enterprise and putting...

If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they...

Geofencing is the use of connected mobile technology within specific, well-defined areas to help your business understand customer behavior, present consumers with location-specific advertising, and...

We’re dealing with more data in the enterprise than ever before. Headlines blare that “data is valuable” but, that’s only true if the information you have is of high quality. The question...

Enterprises are facing incredible pressure to deliver returns on big data. There’s a need to expand capabilities while lowering the cost of infrastructure investments. For many enterprises, the...