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Precisely Blog Articles by Gaston Hummel

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Precisely Blog
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Articles by Gaston Hummel

  • Big Data
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  • Data Quality
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Blog > Gaston Hummel

Top 3 Challenges and Solutions for Utility Service Providers

Top 3 Challenges and Solutions for Utility Service Providers

Precisely attended and talked at UK’s Future of Utilities Smart Energy and Water events in the first quarter of 2022. Utility service providers and leaders from across the UK’s energy and water...

Authors Photo Gaston Hummel | Customer Engagement | April 5, 2022
Top 6 Critical Capabilities for Your Digital Archive

Top 6 Critical Capabilities for Your Digital Archive

68% of marketing leaders say their company competes on customer experience (CX) and 67% of consumers say they will switch brands after a bad experience. One of the many challenges in CX is ensuring...

Authors Photo Gaston Hummel | Customer Engagement | March 16, 2022
Typing on a tablet.

Introducing Business Agility and Governance to Your Customer Communications

Many communications exchanged with customers must comply with strict regulations.  At the same time Customer eXperience (CX) is critical for customer retention.  67% of customers will switch brands...

Authors Photo Gaston Hummel | Customer Engagement | February 8, 2022
Omnichannel Archiving Best Practices and Pitfalls

Omnichannel Archiving Best Practices and Pitfalls

Communications related to legally binding transactions have traditionally been in print or PDF formats and archived in these formats too. The shift to online business has led to customers demanding...

Authors Photo Gaston Hummel | Customer Engagement | December 14, 2021
Customer Experience Strategies that Deliver Quick Wins

Customer Experience Strategies that Deliver Quick Wins

Automating customer engagement during a customer’s moment of need while delivering a delightful experience are the customer experience strategies that many aspire. The good news is that the pieces...

Authors Photo Gaston Hummel | Customer Engagement | November 17, 2021
Customer Clarity - A New Wave in Customer Experience

Customer Clarity: A New Wave in Customer Experience

Reflecting on the (r)evolution that’s underway with the EngageOne Suite from Precisely, this post explains the new wave of customer experience opportunities that are now possible.  Without...

Authors Photo Gaston Hummel | Customer Engagement | March 8, 2021

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