Are You a Searcher, Experimenter or a Strategic User of Unstructured Data?

Here’s a statistic that catches most executives off guard: 80% of a company’s valuable data exists outside of tidy spreadsheets and organized databases. Instead, this unstructured data is spread across PDFs, embedded in customer emails, captured in video recordings, and stored in countless other formats that analytics tools can’t access. And this 80% is growing […]

Integrating Structured and Unstructured Data in the Cloud

Historically, when business users talked about data and data analytics, they were referring to structured data. There are two reasons for this. The first is that in the past, the most important information available to businesses was generally structured. It included things like customer master records, demographic data, sales orders, inventory records, purchasing transactions, and […]