A Store’s Grand Opening Success Can Depend on its Proximity to Nearby Stores of the Same Chain

Ramp-up visit rates for Big Box and Dollar Stores can be over twice as fast for locations that have opened in new markets versus ones in existing markets. For Precisely PlaceIQ, it is common for to utilize the data to assist clients with new store openings. Our methodology includes measuring a new store’s opening performance […]

Big Box Store Grand Openings Can Boost Visitation to Nearby Stores by 20%

A new store opening can have a major impact on visitation behaviors in the area, we looked at how quickly a newly opened store gained traffic, in relation to its distance from the closest location of the same brand. When there was no nearby existing location, the store saw a rapid increase in traffic, versus […]