6 Steps to a Customer-Centric View

Given all of the systems that house information about customers, prospects, and business partners, the task of building a comprehensive customer-centric view of data that provides true customer intelligence presents a significant challenge. Business managers struggle with a multitude of different data sources, each with its own syntax and data structure. Data is constantly changing. […]

Answer the Tough Questions about Your Customers with a Single Customer View

The implementation of a single customer view provides organizations the ability to have a more consistent and accurate understanding of, and communications with, their customers. However, the successful implementation of a single customer view can be challenging where representations of a customer are held in more than one system.  In this case, discrepancies in customer […]

How Contextual MDM Drives True Results in the Age of Data Democratization

Data projects are everywhere in an organization today, with advancements in big data, AI, ML and data science driving a need for consistent, clean data across an increasingly complex enterprise data ecosystem.  Modern data management has evolved to a point where traditional implementation styles and foundational technologies express limitations that frequently result in projects that […]