Data – The Foundation for Outstanding Customer Experience

According to Gartner’s marketing leaders survey, over 80% of organizations expect to compete on Customer Experience (CX), yet only 50% of organizations say they can track the financial impact of CX projects. The root of most CX challenges and the key to uncovering CX opportunities lies in data.  Many of the rapidly expanding CX Gen […]

The Precisely Approach to Enterprise Data Strategy

Virtually every enterprise on the planet invests heavily in data. Integration, data quality, data governance, location intelligence, and enrichment are driving trust and delivering value.  How can organizations maximize their ROI on their investments in data integrity?  That requires a focused, intentional enterprise data strategy. As the global leader in data integrity, Precisely offers strategic […]