Long Weekend Wanderlust: Unpacking the Impact on Travel and Retail in 2024

Travel Surges as Summer Kicks Off Long weekends offer the prime time for quick getaways, offering a much-needed escape and a chance to recharge. Recent insights reveal a shift in how people are planning their mini vacations, turning long weekends into a significant driver for the travel sector. By examining the changes in travel patterns […]

Oracle Exits AdTech: What It Means for Your Marketing Strategy

Oracle’s recent decision to shut down its advertising business marks a significant shift in the ad tech landscape. This move, driven by declining revenues and increasing regulatory pressures, leaves many advertisers seeking alternative solutions to maintain their marketing momentum while leveraging data that adheres to privacy requirements and aligns with consumers’ expectations. We explore the […]

The Rising Tide of Women’s NCAA Basketball: A Boom for Retailers

The Growing Allure of Women’s NCAA Basketball Each March, the fervor around NCAA basketball reaches a fever pitch, drawing massive TV audiences and creating a flurry of commercial opportunities. This excitement amplifies when standout players and top teams make their way into the final rounds. The burgeoning interest in the women’s division presents unique opportunities […]

The Big Game in 2023 Boosted Economic Activity in Glendale, AZ

The Big Game in 2023 boosted economic activity in Glendale, AZ, especially to categories that the city invested in leading up to the event. The Big Game between Kansas City & Philadelphia increased visitation to nearby hotels by >300%, and dining & convenience stores saw >50% boosts as well. Glendale’s investment in hotels around State […]