Long Weekend Wanderlust: Unpacking the Impact on Travel and Retail in 2024

Travel Surges as Summer Kicks Off Long weekends offer the prime time for quick getaways, offering a much-needed escape and a chance to recharge. Recent insights reveal a shift in how people are planning their mini vacations, turning long weekends into a significant driver for the travel sector. By examining the changes in travel patterns […]

Oracle Exits AdTech: What It Means for Your Marketing Strategy

Oracle’s recent decision to shut down its advertising business marks a significant shift in the ad tech landscape. This move, driven by declining revenues and increasing regulatory pressures, leaves many advertisers seeking alternative solutions to maintain their marketing momentum while leveraging data that adheres to privacy requirements and aligns with consumers’ expectations. We explore the […]