Long Weekend Wanderlust: Unpacking the Impact on Travel and Retail in 2024
Travel Surges as Summer Kicks Off Long weekends offer the prime time for quick getaways, offering a much-needed escape and a chance to recharge. Recent insights reveal a shift in how people are planning their mini vacations, turning long weekends into a significant driver for the travel sector. By examining the changes in travel patterns […]
Oracle Exits AdTech: What It Means for Your Marketing Strategy
Oracle’s recent decision to shut down its advertising business marks a significant shift in the ad tech landscape. This move, driven by declining revenues and increasing regulatory pressures, leaves many advertisers seeking alternative solutions to maintain their marketing momentum while leveraging data that adheres to privacy requirements and aligns with consumers’ expectations. We explore the […]
How to Use Location Intelligence to Inform Business Decisions
A picture is worth a thousand words. As an example, here’s a graphical illustration of energy sources in the U.S. that clearly shows concentrations of solar energy usage in North Carolina, Massachusetts, and California. You can also see concentrations of solar power generation in southwestern Utah and surrounding Las Vegas, among other places. That’s the kind of […]
How to Embed Flexible Analytics into Existing Workflows with Location Intelligence Tools
Big data and artificial intelligence are undoubtedly hot topics these days. That’s no surprise, given the myriad of different use cases that enterprises are discovering for predictive analytics, AI, and machine learning. Business leaders are coming up with all kinds of ways to generate value from their data, developing better insights and automating tasks that […]
Best of 2020 – Top 10 Location Intelligence Blog Posts
2020 brought some exciting content in the realm of Location Intelligence. As the year comes to a close, we wanted to share our most clicked Location Intelligence articles from the Precisely blog. Let’s count down the Top 10 Location Intelligence blog posts of the year. #10 3 Keys to Operationalize Location Data Virtually every piece […]
Enabling location analytics to drive digital self-service in a socially distant world
2020 has been a year nobody could have ever predicted. The Australian summer produced devastating bushfires in some parts of the country, and just when we thought the worst was behind us, we were faced with what has become an enduring global pandemic which has forever changed the world in which we live. The need for […]