The term neighbor usually evokes pleasant thoughts like a young family playing in a sprinkler or the elderly couple who still walks a freshly baked apple pie through the back yard in the fall. Within...
Ever wonder why companies like IBM are still selling mainframes? Hint: It’s not because they’re living in the past. It’s because the mainframe is still crucial in a number of...
Modern data analytics tools make it possible to apply context to data in a myriad of distinct ways. Historically, data analysts have aggregated consumers into broadly defined groups. Nielsen Media...
Today’s companies are becoming experts at extracting business intelligence from data. One element that’s still underutilized is location intelligence. What is location intelligence? Forrester...
You might have vast amounts of data, but how complete is it? Complete data gives you a fuller picture of your business. Moreover, having complete data helps you make truly informed business...
What do 96 of the world’s 100 largest banks, 90% of the largest insurance companies, 92% of the largest retailers in the United States, and 71% of the Fortune 500 have in common? They all continue...
