The Role of Location Data in Wildfire Risk Assessment

Wildfires have been prominent in the news lately. The 2020 California wildfire season was a record-setting year. By year end, 9,917 fires had burned over 4.2 million acres, making 2020 the largest wildfire season recorded in California’s modern history.  The length of fire season is estimated to have increased by 75 days across the Sierras. Insurers […]

Forward Geocoding vs. Reverse Geocoding: What’s the Difference?

Forward geocoding or typically known simply as “geocoding” refers to the process of identifying a specific location based on a street address. In other words, the process converts a street address to a specific latitude and longitude. In contrast, reverse geocoding starts with a specific location (that is, latitude and longitude coordinates) and determines the […]

Three Critical Factors to Consider When Evaluating a Global Geocoding Solution

In business, insights derived from location intelligence are essential to risk management, regulatory compliance, pricing, and strategic planning. In today’s data hungry, hyper-competitive world, organizations looking for an edge are evaluating the foundation of their location intelligence strategy – geocoding. It’s tempting to think of geocoding as a simple conversion process – input a street […]