As companies strive to make the most of their data and advanced analytics, front runners are discovering the unique value of physical location. Virtually every data point available has some kind of...

Have you ever thought about the logistics involved in delivering gifts to children all around the world….in one night?? Put yourself in Santa’s shoes…..you receive millions, potentially...

Companies that excel at targeted messaging will generally outperform their peers both in terms of revenue growth and customer loyalty. Digital marketing is ideally suited for precise targeting and...

Classic Black Friday categories like Electronics, Sporting Goods, and Department Stores enjoyed a major traffic boost on the shopping holiday, but the retail category didn’t see much lift over last...

AI transforms how we interact with technology, make decisions, and solve complex problems. It has been at the heart of many innovations over the past two years, powering everything from the chatbots...

Telecom providers invest heavily in infrastructure, so it’s vital that they optimize those investments by using an intelligent planning process. That means making data-driven decisions based on...

There’s an old saying that the three things that matter most in selecting a property are location, location, and location. What are all the factors that really affect site-selection? Location...

A large procurement services company was struggling with inaccurate and incomplete master data because its internal systems were not connected to each other. In addition, routine errors and...

The annual Precisely Data Integrity Summit, Trust ’23, was another amazing success that virtually brought together thousands of data professionals worldwide. Over the course of two days, attendees...