Build the Context You Need Around Your Data

Chances are, we’ve all heard the story of the lighthouse and the naval vessel, in which the captain of a large ship sees a light in the distance and transmits a command that the smaller vessel give way. After several refusals, the commanding officer angrily transmits: “I am a battleship.” The response comes quickly: “I’m a […]

Why Data without Context Lacks Integrity

You’re likely familiar with the oath witnesses must take to tell “the truth, the whole truth, and nothing but the truth.” It’s clear why “the whole truth” is included in that promise. When someone gives you only part of the story, it can distort your understanding of the facts. At best, you get an incomplete […]