For AI, Context Isn’t Optional: What Data and Analytics Leaders are Saying

Key Takeaways 96% of organizations are already investing in location intelligence and third-party data enrichment, but near-universal adoption does not equal maturity AI amplifies the consequences of incomplete or ungoverned context data – confidently wrong outputs are far more dangerous than mediocre ones. The question for data leaders has moved past “are we using enrichment?” […]

Context is Key: Empowering Business Users With Spatial Analytics and Enriched Data

Context plays a critical role in building data with integrity. To deliver on the promises of data-driven innovation, enterprises must operate with accurate and consistent data. That means having data fit for use, but data quality alone doesn’t provide the complete picture of reality that businesses need. Context plays a vital role in generating the […]

Add Critical Context to Business Data with Geospatial Data and Location Intelligence

As businesses leverage the power of digital technologies, we’re seeing an exploding need for trusted data. Today’s innovators know that data-driven decisions give them a competitive edge. As a result, top execs are prioritizing their business data investments in data infrastructure. Many are hiring Chief Data Officers or are defining similar roles within their organizations. […]